Customer Journey Quiz Welcome to your Customer Journey Quiz These simple 8 questions will test your customer journey and provide you with insight along the way. Name Email 1. Is your audience segmented?Slice your audience into groups so it's worth personalizing in the first place.Not yetWe started to, but not finishedWe have, but not sure if it's the correct groupsWe are very happy with the way our audience is segmented 2. Is your journey personalized?A personalized customer experience is more than just targeted email campaigns or advertisements. It’s a system of a flourishing management program.Not yetKind ofYes, but it needs improvementYou can call us the "personalization experts" 3. Do you have a Q&A on your website?"Every solution creates a problem."Are you putting yourself in your customer's shoes and answering all their questions before they ask them?NoKind ofWe have a Q&A but it doesn't answer all possible problemsWe answer all of our prospects concerns with our full bodied Q&A content page 4. Are you teaching what you preach?People want to buy from businesses who share their knowledge. Are you scheduling in time once a week to teach your audience valuable information for free?NoKind ofWe have done that, but not on a consistent basisYes! We love to teach new things to our audience at least once a week 5. Do you have clear steps of the process?It is important to design play by play steps as the customer's project or product moves through your internal systems.NoKind ofI like the steps we provide, but I am open to improvementOur steps are as clear as vodka! 6. When is the last time you studied your competition?Studying your competition at least once a year is a mandatory practice.NoWe have done it once a long time agoWe have done it recently, but its been over a yearWe perform this task every year and have a spreadsheet we continue to update 7. Do you have street (online) cred?Street credibility means your business has trained your audience to know what to expect.Kind ofWe are in the process of building our street credOur street cred is good, but could probably improveOur street cred in our industry could be compared to Jay-Z in his industry 8. Are you contacting your customer after the sale?Not just right after the sale, but I mean after a few weeks?NoKind ofWe have a system, but don't always follow itOur follow up system is so good it turns a high percentage of our customers into advocates. Thank you for taking the Customer Journey Quiz! I will be contacting you shortly with the results. Talk soon! Stu Time is Up!
