A study has shown that 5% increase in customer retention rate can cause a company’s profit to increase from 25% to 95%. Also, on a survey, 79% customers said that they want to purchase products or services from brands that understand their needs and show them that they are valued. These statistics simply go toContinue reading “Ultimate Guide to Building Strong Customer Relationships”
What is branding? How does branding work? How do you create your business into a brand? These are questions that would be going through your mind as a small business owner. Branding is basically the procedure of creating an identity of your product or company through the means of logo, symbol, tagline, image, etc. ItContinue reading “Tips to Hot Branding Your Business”
With all the choices your business has at its fingertips to connect with your customers, how confident to do you feel about the content you are publishing? Are your customers engaging?
Sounds a bit strange, right? Is it possible to find a solution for every problem? Well, you’re essentially going to have to solve problems within a solution. Let us break it down for you. Perhaps you just started a business, and your clients are satisfied with the services or the goods provided to them. ButContinue reading “A solution for every problem!”
Let’s face it, you can read content on any online platform. But when you’re finished, do you really gain value from the content you read? If not, then I call that generic content. I find that half the time I read an article, most of it is stuff I already know. It’s not really addingContinue reading “I read too much generic content”
Marketing is a black hole. You can spend as much or as little as you want on marketing. At the end of the day, ROI is the only thing that matters. No matter the circumstances a good rule is to spend one whole day, once a week, on marketing. The main thing to remember whenContinue reading “How often should you market your business?”
Making it in the modern business landscape is becoming more and more challenging. To keep up with the growing competition, you’ll have to adapt to the modern techniques of conversion. In other words, you’ll have to invest a significant amount of time and effort into personalizing your customer journey. Gone are the days of blindingContinue reading “Mastering the Customer Journey”
This is a very great topic that comes up often in all industries and all sizes of businesses. And the slogan goes “all customers are right”. I believe that is a lie and I will argue this all the way to my grave. I’ll tell you why. Each business is important and valuable to theContinue reading “Not all customers are right”